Desirability Attributes of Product
| Attribute | Explanation |
|---|---|
| Features & Functionalities | The specific capabilities and use-cases the product enables, directly solving user jobs or unlocking value. |
| Quality | could be in terms of performance, consistency, accuracy, speed, power, reliability, long-lasting, safety, joy of use, uniqueness, innovativeness, versatility etc |
| Story / brand | The narrative, identity, and perception that shape how users emotionally connect with and interpret the product. |
| Price / pricing-structure | The cost and payment model, including perceived fairness, flexibility, and alignment with value delivered. |
| Niche | The specific audience segment or use-case the product is tailored for, creating focus and differentiation. |
Feasibility Attributes of Product
| Attribute | Explanation |
|---|---|
| Availability | The ease and extent to which the product can be accessed, delivered, or used when needed. |
| Buying Experience | The simplicity, clarity, and trustworthiness of the purchase journey from discovery to transaction. |
| Offers / Urgency | Incentives or time-bound triggers that nudge decision-making and accelerate conversion. |