Desirability Attributes of Product

Attribute	Explanation
Features & Functionalities	The specific capabilities and use-cases the product enables, directly solving user jobs or unlocking value.
Quality*	could be in terms of performance, consistency, accuracy, speed, power, reliability, long-lasting, safety, joy of use, uniqueness, innovativeness, versatility etc
Story / brand	The narrative, identity, and perception that shape how users emotionally connect with and interpret the product.
Price / pricing-structure	The cost and payment model, including perceived fairness, flexibility, and alignment with value delivered.
Niche	The specific audience segment or use-case the product is tailored for, creating focus and differentiation.

** could be in terms of performance, consistency, accuracy, speed, power, reliability, long-lasting, safety, joy of use, uniqueness, innovativeness, versatility etc*

Feasibility Attributes of Product

Attribute	Explanation
Availability	The ease and extent to which the product can be accessed, delivered, or used when needed.
Buying Experience	The simplicity, clarity, and trustworthiness of the purchase journey from discovery to transaction.
Offers / Urgency	Incentives or time-bound triggers that nudge decision-making and accelerate conversion.