Let’s say a founder of a 20 people SaaS company asks ChatGPT, “I like notion, but as I grow from 20 to 100 in the next 1-2 years, the per-user subscription is not worth it. Suggest alternatives that get the same job done as notion but makes more economic sense at scale. only few need to edit, rest just need to access it.”

Notion may want to write an AI optimized blog to answer it. So will every product / solution that thinks they can fit the bill. Whose name does ChatGPT recommend?

The one who writes a blog purely from user’s perspective and helps him / her explain different options with their pros and cons.

And that means every brand will have to talk about other brands - not in a way that says: “everything else sucks, I am the best choice” - but in a way that is genuinely helpful. That’s how organic AI search works.

And the only way to truly stand out, even when talking about your own competitors is through a well understood and well articulated positioning.