At Story99, we’ve worked on building and refining fundraise narratives for dozens of B2B, Tech & Deeptech startups (seed, series A and Series B). Many have gone ahead and raised capital successfully. We’ve also helped VCs nail their narrative for LPs.
Beyond just the narrative & storytelling, we also take care of the final design / aesthetics.
To understand this service in detail and the exact operating model (+ some work reference), just drop an email to [email protected] or block a 30 min meeting via Calendly. All the best in your fundraising.
<aside> <img src="notion://custom_emoji/3c35a317-d438-469f-a88e-a21523d2b515/356011d7-387b-8007-b573-007a75f83db8" alt="notion://custom_emoji/3c35a317-d438-469f-a88e-a21523d2b515/356011d7-387b-8007-b573-007a75f83db8" width="40px" />
Story99.com is a Storytelling Consultancy for B2B, Tech & Deeptech.
</aside>
The following needs to weaved together in a storytelling format so that they flow well. Usually the prospective investor wants to understand the market-size early on (because if it’s not big enough, then the other stuff doesn’t much matter).
| Elements (not in order) | Description |
|---|---|
| Core Thesis | What change exactly creating the business opportunity? |
| Context+Hook | Clarify some basics for a VC to appreciate the problem better |
| Problem | Explain the problem / need in the market - who is facing the problem |
| Solution | Explain the solution / how we meet the said need + how is our solution positioned (could also show a with / without scenario) |
| Why now? | What change has occurred in the world that creates this opportunity now? |
| Alternatives / Competition | What are other ways in which the TG is solving its problem / meeting its needs today? |
| GTM strategy | ICP, Persona, approach, typical lead to conversion timelines, how does land and expand work |
| Market opportunity | How big is the opportunity - today and in future? (source?) |
| Revenue Model | Self-explanatory |
| The team | How does the team ensure a higher likelihood of success? |
| Traction & key milestones | What have we already achieved - numbers, charts, quotes, awards? |
| Roadmap | How will the solution / business / GTM evolve over time (with explanation) |
| Fundraise ask | Self-explanatory (also make it clear how the fresh capital will be deployed) |
| Annexure - product related relevant details | Self-explanatory |
<aside> 🔔
Subscribe to https://learnstory99.substack.com/ where we notify you when we update our existing frameworks and insights around storytelling, marketing and brand-building.
</aside>
To successfully raise capital, founders must transition their mindset from the operational trenches of winning individual customers to presenting themselves as the inevitable victors of a massive market opportunity.
Target Partners, Not Firms: A partner at a Series A or B firm typically leads only one to three deals per year. Identify the right partner by scanning their portfolio for similar business models, researching their track record, and assessing their internal influence at the firm.
Generate "Burning Questions": Before opening any presentation software, systematically list the 10 to 15 toughest questions an investor could ask about your business, such as issues with high churn, poor unit economics, or highly competitive markets. Use the answers to form the backbone of your narrative.
A high-performing pitch deck should contain between 15 and 30 slides, balancing rigorous data with emotional resonance. The structure should flow logically: