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Story99.com is a Storytelling Consultancy for B2B, Tech & Deeptech.

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Navigability

• Does the navigation bar avoid overwhelming the visitor with too many choices?
• Homepage
  • Does it quickly guide visitors to deeper, more specific interior pages?
  • Does the homepage act as a good "front door" to the rest of the site?
• Is the navigation bar simple and focused, with only 2-4 links plus a call to action (CTA)?
  • Does the CTA copy represent the actionable next step that fulfills the claim made in the header?
  • Is there a clear visual emphasis on the key action you want visitors to take?

Brand Alignment

• Does the homepage consistently reflect brand messaging?
• Is the brand vibe evoked via content (and presentation style) on the page (DNA / personality / values)?

Clarity & Engagement

• What is the primary end-action expected of the viewer and is the design enabling that?
• What does the page make the viewer feel like (based on what’s there on the page and how it’s presented / the aesthetics / flow etc.)?
• Does the Above the Fold (ATF) section clearly communicate what the website offers?
• If someone remembers just one thing on this page, what would we like that to be ?
• Functional + Emotional + Social offering made clear?
• Is the overall copy concise and effective in communicating the core message?
  • Does the design avoid Content Blindness by using varied and engaging content?
• Does the header include a "hook" that captures the magical or exciting aspect of the offering? This could be a bold claim or a response to likely skepticism.
  • Interesting?
  • Memorable?
  • Knowledge-gap activated?
• Does the header speak directly to the target customer persona?
  • Is it clear who the page is targeting, and is the copy written as if speaking directly to them?
  • Does the ATF section make it clear whether the website is a good fit for the visitor?
  • Does the page use language and a tone that the target audience will connect with?
• Does the header avoid sounding too good to be true, which could cheapen the brand?
• Does the ATF section start a narrative that provides visitors with the specificity, magic, and clarity to take the next action?
• Does the subheader explain how the claim in the header is achieved or provide additional details about the product?
  • Is the subheader concise, ideally one or two sentences?