.png)
Anything you write, or a video you create - has a narrative. And it’s important to understand the different pillars of any narrative. May you tell great stories!
<aside> <img src="notion://custom_emoji/3c35a317-d438-469f-a88e-a21523d2b515/356011d7-387b-8007-b573-007a75f83db8" alt="notion://custom_emoji/3c35a317-d438-469f-a88e-a21523d2b515/356011d7-387b-8007-b573-007a75f83db8" width="40px" />
Story99.com is a Branding & Storytelling Consultancy for B2B, Tech & Deeptech
</aside>
| Narrative Pillar Element | What it answers |
|---|---|
| Narrative Angle | What is this story about? If you are not clear with this, the overall piece / content can easily get very confusing |
| Narrative Themes | What deeper human idea runs through the overall narrative? |
| Narrative Structures | Standard ways of telling a narrative (macro / overall) |
| Narrative Approaches | Micro structures (for short-form, the overall structure could be just one narrative approach like say, problem → solution) |
| Narrative Formats | Different ‘packaging’ of sorts (like case-study is a format, short documentary is another etc) |
| Narrative Techniques | Some tactical things that can help some narratives be more engaging, catchy, memorable etc |
It’s important to be clear **on what the narrative is about (the central topic or core subject) rather than how it is structurally built.