Story99.com is a Branding & Storytelling Consultancy for B2B, Tech & Deeptech

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A writer who uses AI asks, “Can you write this?”

But an AI editor knows that a lot more context needs to be provided for AI to write well - including:

Who is the copy for - both primary and secondary (and what do we know about them that will help us write in a way that it lands really, really well with them)
**Every single brand attribute** that can be maximized even as the copy is written to serve its functional purpose (how should the copy make one feel, what brand personality should it signal, what repeatable phrases it must try to use etc)

Doing the above, creates a drastically different piece of writing. A better piece of writing.

But going beyond that, eventually a good AI editor takes over the final AI version and rewrites it to add that human touch and texture. Hope this blog helps you transition from merely being a writer who uses AI to becoming a sought after AI editor. All the best!

-Amrit, Founder, Story99.com

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As an AI editor, you will have a few additional responsibilities — such as creating a long list of possible topics, and then shortlisting the articles that are actually worth writing.

These tasks take some effort in the beginning, but tend to stabilize over time. What matters more, eventually, is understanding the job each piece of copy needs to do: helping build a distinctive, recallable brand that stands out over the years.

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1. Make Sure There’s a PDF with Brand Identity Points Articulated in Detail

We’ve have worked with many B2B, tech, deeptech entities - most brands don’t have this. They have parts of it, but mostly fluff. A lot of it is about operational working culture and the use of colours, logos and font. That’s useful but not enough.

Now, AI can write decent sentences without full brand context. But it just cannot create strategically useful communication unless the brand details are extensively and clearly articulated.

Before asking AI to draft anything, you need a Brand Operating System (it could be simple 10-page PDF that you can add to context window when getting any writing job done).

The Brand Operating System should include:

Brand purpose: what future the brand wants to help create, and what work it is doing to move toward that future.
Brand DNA: the deeper operating instinct of the brand — missionary, mechanic, mother, challenger, builder, guide, etc.
Brand personality: what human-like traits the brand should signal through its words and actions.
Brand civics: what the brand believes about the world, society, customers, industry, or category.
Brand values: the principles that guide how the brand behaves.